ROX unveils UAE industrial ecosystem strategy targeting 300,000 capacity
ROX unveils its integrated, AI-driven industrial ecosystem under its “Made in the Emirates, Made for the World” approach, advancing the UAE’s ambition to become a global hub for advanced manufacturing and export
07 May, 2026
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ROX has unveiled a UAE-based, AI-driven industrial ecosystem strategy at Make it in the Emirates (MIITE) 2026, positioning the country as a central hub in its global manufacturing and export ambitions.
The strategy, anchored around the theme “Made in the Emirates, Made for the World,” aims to build a fully integrated industrial system spanning manufacturing, logistics, artificial intelligence (AI), advanced materials, and talent development. As part of this roadmap, ROX is targeting an annual production capacity of 300,000 units by 2030, contributing up to 10 per cent to the UAE’s Operation 300Bn industrial strategy.
The move builds on ROX’s growing footprint in the region’s luxury new energy vehicle segment. The company has delivered more than 5,000 vehicles in the UAE and over 20,000 across the Middle East and North Africa (MENA), with a market share exceeding 10 per cent in the UAE’s luxury all-terrain SUV segment above $80,000.
To operationalise its ecosystem strategy, ROX has established a series of partnerships across the UAE’s industrial value chain. These include collaborations with Khalifa Economic Zones Abu Dhabi (KEZAD Group) on an Advanced AI Manufacturing Centre, Borouge on advanced materials, Aleria on sovereign AI and mobility data systems, and Tahaluf Al Emarat on smart city applications.
The initiative is supported by the Abu Dhabi Investment Office, aligning with broader national efforts to scale advanced manufacturing capabilities and strengthen export-oriented industries.
ROX is also expanding into design and talent development through partnerships with Design Commission Abu Dhabi (DCAD), Al Khaznah Leathers (AKL), and Abu Dhabi Vocational Education and Training Institute (ADVETI). These collaborations include plans for a bespoke Abu Dhabi-inspired vehicle, future automotive design residency programmes, and vocational training initiatives to support long-term workforce development.
In parallel, the company has partnered with Standard Chartered to support its global expansion, leveraging the bank’s international network to facilitate cross-border growth, financing and access to new markets.
“This is a long-term effort we are building with our partners in the UAE, focused on connecting capabilities across the industrial value chain,” said Jarvis, founder and CEO of ROX. “From here, we are establishing a connected system across advanced manufacturing, regional service, and export, strengthening the UAE’s role as a global production and export hub as ROX expands across wider markets.”
Recent developments include a collaboration with JINGDONG Logistics to establish a regional spare parts hub in the UAE, alongside the launch of ROX’s Global Headquarters in Abu Dhabi, further embedding the country within its global operations.
The strategy reflects a broader shift from standalone industrial capabilities to integrated ecosystems, combining manufacturing, supply chains, technology, and talent into a unified framework. ROX said this approach will not only support its own international growth but also contribute to the UAE’s ambition to become a global centre for advanced manufacturing and exports.























