Abu Dhabi sets 2027 deadline for supermarkets under new policy: What shoppers need to know
Consumers will continue to have access to all products, with HFSS items remaining available in their regular aisle locations
30 July, 2026
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Abu Dhabi has introduced a new policy aimed at encouraging healthier consumer choices by changing how food and beverage products are displayed in supermarkets and on online grocery platforms across the emirate.
Launched by Healthy Living in collaboration with the Abu Dhabi Registration Authority (ADRA), the Abu Dhabi Department of Economic Development’s (ADDED) regulatory arm, the initiative will redesign in-store layouts and digital retail interfaces to reduce the visibility of high-fat, salt and sugar (HFSS) food and beverage products, according to a WAM report.
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The policy will become mandatory from January 1, 2027 and regulates the placement and promotion of HFSS food and beverage products in both physical and online supermarket environments without restricting their sale.
Developed in collaboration with the Department of Health (DoH), Abu Dhabi Public Health Centre (ADPHC), Abu Dhabi Quality and Conformity Council (ADQCC), and the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), the initiative is designed to promote healthier purchasing decisions while maintaining consumer choice.
High-visibility displays to be restricted
Under the new standards, food and beverage products classified as unhealthy under the Abu Dhabi Public Health Centre’s SEHHI classification will no longer be allowed in prominent, high-exposure areas such as store entrances, end-of-aisle displays and checkout counters. Similar restrictions will apply to online supermarket platforms, where these products can no longer be featured prominently on home pages, search results, promotional pop-ups or checkout pages.
The policy applies to physical supermarkets larger than 4,000 square feet.
Consumers will continue to have access to all products, with HFSS items remaining available in their regular aisle locations. The policy focuses on reducing the prominence of less nutritious products rather than limiting their availability.
Mohamed Munif Al Mansoori, Director-General of ADRA, said, “We are working closely with relevant entities to meet the growing demands of consumers, placing their health, safety, and well-being at the top of our priorities. Our collaboration with Healthy Living reflects a shared commitment to making healthier choices easier and accessible for all consumers. In addition to ensuring compliance of commercial entities with regulations and standards, we also deliver awareness campaigns that empower consumers to make more informed decisions and better understand the choices available to them in the market.”
Retailers begin implementation ahead of deadline
Dr Ahmed AlKhazraiji, Executive Director of Healthy Living, said the policy reflects Abu Dhabi’s long-term focus on preventive healthcare and evidence-based public health interventions.
“In Abu Dhabi, our commitment to prevention as the foundation of a healthier society is what Healthy Living was built on, and this policy is a direct reflection of that. Our approach is rooted in behavioural science and real-world evidence, and interventions like this have delivered measurable results globally. When the products consumers encounter first are not the least nutritious options, healthier choices become the natural default – empowering people to make better decisions,” he said.
Officials said the policy was developed in close consultation with retailers across the emirate to ensure the new requirements align with operational realities while incorporating international best practices.
Several retailers have already started implementing the standards ahead of the compliance deadline. Carrefour has become one of the first supermarket chains to complete the rollout across its Abu Dhabi stores.
Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Holding, said, “We are proud to support this ambition and to have achieved compliance with the Responsible Food and Beverage Placement Standards across our Carrefour stores in Abu Dhabi. We remain committed to creating environments that deliver healthier, more convenient shopping experiences for the millions of customers we serve each year.”
The policy marks another step in Abu Dhabi’s broader strategy to strengthen preventive healthcare through practical retail interventions, encouraging healthier purchasing habits while preserving consumer freedom of choice. By reshaping the way products are presented both in-store and online, authorities aim to make healthier options more visible and accessible, supporting long-term public health objectives without limiting product availability.






















