Elda Choucair stands out as a trailblazer in the MENA media industry. Appointed CEO of Omnicom Media Group (OMG) in 2021, she is the first — and so far, only — woman to lead a major media agency group in the region.
With nearly two decades at OMG, Elda has risen through the ranks with a career marked by resilience, foresight, and transformation.
Choucair’s journey began at OMD UAE as group account director and evolved through a series of leadership roles, including GM, MD, and CEO at PHD MENA, before stepping into the group COO position in 2019.
Under her leadership, OMG has sharpened its edge in technology, data, and analytics, gearing up its agencies to meet future demands. In just four years, Choucair has overseen the regional rollout of transformative offerings such as TRKKN (Google marketing consultancy), Flywheel (a leading digital commerce platform), and CREO (a data-driven influencer marketing solution).
Her efforts continue to expand the group’s capabilities, ensuring clients can navigate the complexities of an evolving marketing landscape.
Beyond business transformation, Choucair is a strong advocate for youth empowerment and inclusivity. She spearheaded OMG’s apprenticeship programmes in Dubai and Saudi Arabia, helping nurture the next generation of talent in the region. Her leadership has translated into consistent new business wins and industry accolades for the group. Personally, Choucair’s influence is widely recognised. She has been featured in many top CEO lists, including Campaign Middle East Power List among others. A respected industry voice, she serves on numerous boards including IAB MENA, the Unstereotype Alliance, the Middle East Inclusion & Diversity Council, and Endeavor. She also holds the vice chair position at the Advertisers’ Business Group.
Choucair’s leadership style mirrors her passion for mountaineering — disciplined, ambitious, and purpose-driven. Whether she’s guiding teams through organisational change or scaling actual peaks in OMG’s charity expeditions, she continues to lead by example, inspiring those around her to reach their goals.
