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Why Hong Kong Science and Technology Park is a global innovation hub: CEO Terry Wong

CEO Terry Wong discusses the park’s unique startup nurturing process, world-leading tech cluster ranking, and its showcase at GITEX this year

Neesha Salian
Neesha Salian

30 October, 2025

Why Hong Kong Science and Technology Park is a global innovation hub: CEO Terry Wong
Images: Supplied

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The Hong Kong Science and Technology Parks Corporation (HKSTP) has been a key driver of Asia’s innovation ecosystem for over two decades. Located on the Tolo Harbour waterfront in Pak Shek Kok, the 400,000-square-metre campus provides a vibrant environment where science and technology companies can innovate and grow, supported by state-of-the-art R&D facilities, market-led laboratories, and other amenities that create a live-work-play ecosystem.

HKSTP serves as a magnetic hub for the world’s brightest innovators and most ambitious capital, powering a dynamic ecosystem of more than 25,000 working population. This is where students evolve into startup founders, and successful alumni return as mentors. This self-reinforcing cycle of growth and collaboration—this is the essential “soft power” that HKSTP provides to its 2,400 park companies.

Following a successful debut at LEAP 2024 that resulted in deep conversations with local authorities and MOUs with innovation bodies including establishing solid action plans for exchange and nurturing programmes, HKSTP has also returned to GITEX GLOBAL 2025 to showcase its offers and tap collaboration opportunities with the Middle East region.

We sat down with CEO Terry Wong to get the details on HKSTP’s objectives for GITEX GLOBAL and the park’s broader engagement with the Middle East.

HKSTP at LEAP 2024/ Image: Supplied

What did you showcase at GITEX GLOBAL 2025.

Thanks to last year’s delegation to the Middle East, we have established a good network and communications with companies and entities in the region. The exciting part is that we are in positive conversations for collaborations. That’s really one of the best outcomes we got from last year. And we’re going to solidify more partnerships.

We’re showcasing exciting things this year too. First, our team gained insights from last year’s event, learning what the market, participants, potential customers, and investors are interested in. This year, our team lead a delegation of 17 of Hong Kong’s brightest innovators specialising in AI, life and health, green technology, and more, to join GITEX Global and Expand North Star. The delegation was a strong representation of Hong Kong’s I&T power as a global innovation and technology hub.

HKSTP delegation actively engaged with international visitors and potential partners/ Image: Supplied
The HKSTP delegation actively engaged with international visitors and potential partners/ Image: Supplied

Secondly, our team has lined up over 200 business meetings connecting our park companies with international partners and different people so that we have a better understanding of who or where we want to meet to have a greater impact afterwards and bring in a follow-up with the highest success rate.

One notable achievement is Comba Telecom, which landed a partnership with Nedaa, the local telecommunications provider, to advance next-generation communication technologies across the UAE and surrounding regions.

The HKSTP team at the Hong Kong Pavilion at GITEX GLOBAL 2025/ Image Supplied

What makes HKSTP such an important partner for companies looking to expand into Asia?

Let’s start with some good news for our city. Recently, Shenzhen-Hong Kong-Guangzhou cluster — was ranked the top tech cluster in the world by WIPO. Being recognised as the number one cluster is a strong endorsement of Hong Kong as a hub for R&D and IP development. Another key factor in this ranking was the activity of investment and funding for R&D initiatives, which highlights that this cluster is not only ideal for startups to launch, but also attractive for investors seeking innovation opportunities.

Another supporting strength is talent. Hong Kong ranks among Asia’s top destination for international talent and holds the 4th position globally. This means startups can access some of the best talent from around the world. The city is also home to world-class universities and academics, providing an ecosystem rich in knowledge and expertise.

With the broader Greater Bay Area, which includes Hong Kong, Shenzhen and Guangzhou, HKSTP can capture the full value chain — from ideation and incubation to commercialisation and market expansion. The region offers ample resources, land, and infrastructure to support every stage of a startup’s growth.

The Hong Kong cluster provides comprehensive solutions in a way that’s rare globally. For startups and investors from the Middle East, it’s an ideal place to establish a presence, seek partnerships, or explore investment opportunities. It also opens pathways back to the Middle East for commercialisation and collaboration. In short, Hong Kong is a strong starting point and a reliable partner for anyone looking to innovate and scale in Asia and globally.

Hong Kong Science and Technology Parks Corporation/ Image: Supplied

Can you shed some light on existing partnerships and collaborations with companies, startups, or government authorities in Hong Kong?

We have a wide range of partnerships. Take the life and health tech sector as an example. The HKSAR Government provides extensive support through enabling policies. These not only ensure the right legal and regulatory framework for IP protection, but also give us access to Hong Kong’s network of hospitals for test cases, trials, and clinical studies.

The government is also establishing a Hong Kong equivalent of the FDA to approve drugs and medical devices. Once certified, these products can enter the Greater Bay Area and potentially expand into China and other Asian markets. These policies are critical for startups aiming to scale regionally.

On the private sector side, many multinational pharmaceutical and biotech companies have established a presence at HKSTP. They bring strategic value — not just through R&D, but also by providing commercial networks that help our startups with clinical trials, guidance, and commercialisation. They also assess startup viability, offering expertise and support across multiple dimensions.

Equally important, many partners view Hong Kong as a springboard into the China market. As a result, our collaborations serve multiple strategic purposes, creating a dynamic ecosystem for startups and established companies alike.

HKSTP CEO Terry Wong at Investopia Global discussing the potential of cross-border collaboration between the UAE and Hong Kong/  Image: Supplied

Tell us about your investor network.

Over our 24-year history, we have developed an extensive virtual network of over 1,000 investors. Many of them are actively reviewing and engaging with startups on a day-to-day basis. So, when startups want to tap into investment opportunities, this network is readily accessible.

Another notable trend is the influx of successful, mature companies from Chinese Mainland coming to Hong Kong, often with ambitions to expand globally and pursue IPOs here. Many of these companies establish themselves at the park, where we provide end-to-end support — from setting up operations and accessing financing in Hong Kong, to entering overseas markets and attracting international talent for R&D. Many partnerships have already been formed, and we expect even more to develop as this ecosystem continues to grow.

What other areas of technology have potential for collaboration, such as fintech or space? What can you offer startups or companies in the Middle East looking to come to the park?

At HKSTP, we host hundred fintech companies and many of them have achieved significant success. For example, a virtual bank that started as a Hong Kong-based startup is now expanding successfully across Asia.

Hong Kong has long been an international financial hub. Companies here can access the Hong Kong Exchange, benefit from strong regulatory frameworks, and leverage government support for emerging areas like virtual banking and digital assets. The government issues full licences for virtual banks to encourage growth in this sector.

Attendees at GITEX GLOBAL visited HKSTP’s booth/ Image: Supplied

Combined with Hong Kong’s deep expertise in finance, it’s one of the best places to launch a fintech venture, supported by clear policies and a strong, autonomous business environment with robust IP protection. Hong Kong’s legal system, based on common law, is another key advantage.

Based on these factors, many companies choose Hong Kong as a starting point for their business, and I hope to see even more from Dubai and the region exploring opportunities here.

What are some key takeaways companies can learn from Hong Kong in the way it’s conducted business or promoted technology?

I think Dubai has made remarkable progress over the past few decades and is already a strong success story on its own. In Hong Kong, government policy plays a distinct role in fostering private sector growth. It gives businesses ample room to operate independently while providing strong protections — like intellectual property rights, world-class arbitration centre, and other policy-driven frameworks — that ensure a secure environment for business.

Equally important is the free flow of talent. Hong Kong encourages easy access for professionals and expatriates, making it simple for them to settle and work here. Hong Kong has been serving as a hub for international talent, so this convenience is crucial for attracting skilled individuals.

Education, particularly tertiary education, is another key focus. Policies are in place to attract top-tier professors and academics who collaborate with local universities and researchers on R&D projects. This creates a supportive environment for upstream research and innovation.

Moreover, Hong Kong has long been one of the world’s leading free trade areas. Its flexibility and openness make commercialisation and business development straightforward and dynamic. These attributes define Hong Kong’s appeal.

I believe the GCC, including Dubai, is moving in a similar direction. Some markets are already showing strong results, while others are still emerging, but overall, the trajectory is positive and promising.

If a startup from this region comes to your team talking about scaling up, what would be the process they would expect to go through?

We have a very unique process to nurture startups all the way to unicorn status. Honestly, I’ve always wondered why we haven’t trademarked it — it’s that distinctive.

When a startup joins HKSTP, we’re not just offering office space or laboratories. We have structured programmes tailored to each stage of their growth. The first stage is ideation. Startups receive around HK$100,000 in seed funding after going through a thorough application and screening process. But it’s not just about the money — they’re assigned account managers who follow them closely, helping with business challenges and even personal issues.

If a startup successfully moves through ideation, they enter the incubation phase. Here, they receive higher funding to match their development needs. We also start connecting them with investors to showcase their ideas and business models. They gain access to industry experts, training programmes, conferences, and mentorship from experienced entrepreneurs, which teaches them skills outside their core expertise.

Next comes the acceleration phase. Funding increases again, and the criteria for participation become more stringent. This phase is more tailor-made, often including international exposure. Some startups are selected to go to the US for six months, where they receive intensive training, networking opportunities, and introductions to active investors in Silicon Valley. Last year, companies that went through this stage collectively raised over US$15m in business contracts and investments. They return transformed, more confident, and much better positioned to scale.

Finally, our elite programme provides bespoke support for Series B and C funding, guiding startups toward IPOs or further international expansion. It’s a comprehensive system designed to match each startup’s growth cycle.

Over the past 20 years, the programme has supported 13 unicorns. Just last week, I met a company that, on the verge of going public, chose to merge with a multinational to accelerate growth. Stories like this are becoming more common, and it’s exciting to see the impact of a structured, long-term approach.

Apart from Hong Kong-based and Chinese startups, from where else in the world do you have startups located in Hong Kong?

We have quite a significant percentage of international startup companies coming in. Currently, HKSTP is home of over 2,400 technology companies from 26 countries and regions, focusing on healthtech, AI and robotics, fintech, smart city technologies, and more.

There is one interesting case involved young entrepreneurs from different countries who had never met in person. They connected on the internet, shared their ideas, and discovered they had the same vision and dreams. When they started looking at places to start a business, they compared options like Singapore and others, and found that nothing compared to Hong Kong in terms of friendliness, ease of setting up a company and facilities. They eventually chose to base themselves in Hong Kong at our park, working in the labs and facilities we provide. They joined our incubation programme.

Sometimes it’s amazing — you wonder why they choose to come here. But I think they know what we’re doing and appreciate the very unique process I just laid out. They have full confidence in how they can develop and access what they need.

Hong Kong is exceptionally friendly for expatriates. It offers lifestyle, not just work. Our park is very vibrant with restaurants, clubs, and gyms among other offerings. We provide a complete lifestyle.

Looking ahead to 2026, what are the park’s plans to enhance its offerings?

As everybody knows, AI is everything, everywhere. AI has continued to dominate quite a bit in the technology space and our daily life. Going into next year is going to be explosions of applications using AI. Ordinary people, small and medium enterprises, big enterprises—they all started to appreciate and apply AI applications in business to be more efficient and achieve other things they never imagined they could achieve. That’s the major trend.

To harness this momentum, we are excited to announce the establishment of “INNOPOLE,” our new 20-hectare I&T hub in the San Tin Technopole. This strategic hub will provide the dedicated space needed to attract top-tier enterprises and talent, fostering collaboration across the entire innovation value chain.

At the launch of INNOPOLE, HKSTP’s new 20-hectare I&T hub in the San Tin Technopole/ Image: Supplied

Through “AI+ initiative”, we will accelerate the transformation of key industries–from life and health tech to advanced materials, new energy, microelectronics, and electronics. This fusion of digital innovation with Hong Kong’s strengths allows us to proactively meet future societal challenges.

Our park is already a thriving ecosystem for AI, home to over 500 AI-focused startups and 5,000 AI professionals. We are here to ensure that we embed AI as a foundation enabler for all our other technology clusters to develop.

TCS launches AI-powered innovation hub with Google Cloud in Riyadh

TCS has been recognised globally for its partnership with Google Cloud, receiving multiple awards at Google Cloud Next 2025

Rajiv Pillai
Rajiv Pillai

30 October, 2025

TCS launches AI-powered innovation hub with Google Cloud in Riyadh
Image: Getty Images

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Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, has launched a suite of AI-driven innovations in partnership with Google Cloud at its newly established Google Cloud Gemini Experience Center (GEC) within the TCS Pace Studio in Riyadh.

The collaboration brings together TCS’ domain expertise in AI and GenAI with Google Cloud’s advanced infrastructure and platforms, aiming to accelerate enterprise AI adoption across the Middle East and Africa (MEA) region. The GEC will serve as a dynamic innovation hub where clients can conceptualise and prototype next-generation AI solutions using Google Cloud’s suite of AI and GenAI capabilities. These solutions are designed to address key business challenges across sectors such as retail, finance, logistics, and telecommunications, driving improved customer experiences, operational efficiency, and resilient supply chains.

“Our collaboration with TCS in launching the Google Cloud Gemini Experience Center in Riyadh marks a pivotal moment in accelerating AI innovation across the region. This center will empower businesses to harness the full potential of Google Cloud’s AI, fostering a new era of digital transformation to solve real-world challenges,” said Bader Almadi, country manager, Kingdom of Saudi Arabia, Google Cloud.

Through the partnership, enterprises will gain access to:

  • Rapid prototyping environments: enabling organisations to experiment with Google’s Gemini models, Vertex AI, BigQuery, and Google Agentspace to co-develop innovative solutions.

  • AI-optimised infrastructure: powered by Google Cloud GPUs and TPUs for accelerated and scalable AI testing and deployment.

  • Expert collaboration: supported by TCS’ Google Cloud-certified AI specialists, data scientists, and solution architects to ensure secure, responsible, and high-impact AI implementations.

“At TCS, we are committed to empowering our clients in the Middle East and Africa with cutting-edge AI and GenAI capabilities. The launch of the Google Cloud Gemini Experience Center at our Riyadh Pace Studio marks a significant milestone in our journey to drive digital transformation in the region. By combining our deep industry expertise with Google Cloud’s technologies, we aim to co-create innovative, scalable AI solutions that unlock new value and accelerate business outcomes across sectors,” said Sumanta Roy, president and regional head of MEA, TCS.

TCS has been recognised globally for its partnership with Google Cloud, receiving multiple awards at Google Cloud Next 2025, including Partner of the Year Awards for Artificial Intelligence, Data & Analytics, Talent Development, Financial Services & Insurance, and Application Development across the Asia Pacific region.

The initiative further strengthens TCS’ long-standing presence in the MEA region, where it has operated for over three decades, serving more than 150 customers across nine countries. With expertise spanning manufacturing, healthcare, retail, media, BFSI, and consumer goods, TCS continues to drive innovation and digital transformation. The company has also been recognised as a Top Employer in the UAE, Saudi Arabia, and South Africa for eight consecutive years by the Top Employers Institute.

Al-Futtaim commits SAR10bn to Saudi Arabia

The investment is expected to create more than 1,000 new jobs and support local talent development, knowledge transfer, and the growth of robust supply chains

Neesha Salian
Neesha Salian

30 October, 2025

Al-Futtaim commits SAR10bn to Saudi Arabia
Image: Getty Images/ For illustrative purposes

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Al-Futtaim, one of the Middle East’s largest conglomerates, announced a strategic investment of SAR10bn (approximately $2.72bn) over the next three years in Saudi Arabia.

The commitment builds on Al-Futtaim’s existing investments exceeding SAR5bn in the kingdom and was unveiled on the first day of the Future Investment Initiative (FII) in Riyadh.

The investment is expected to create more than 1,000 new jobs and support local talent development, knowledge transfer, and the growth of robust supply chains.

Al-Futtaim shows support for kingdom’s 2030 goals

“Saudi Arabia’s Vision 2030 demands an approach that goes beyond mere deployment of capital. It requires partners who bring operational expertise, regional experience, and a genuine commitment to building from within,” said Marwan Shehahdeh, group director, Corporate Development at Al-Futtaim. “Our SAR10bn pledge is a tangible expression of our confidence in the kingdom’s potential and our readiness to actively contribute to its economic diversification and innovation agenda.”

Al-Futtaim’s investments are strategically targeted at sectors aligned with Vision 2030 objectives:

  • Mobility transformation: The group is accelerating e-mobility in Saudi Arabia, introducing advanced electric vehicle technologies through partnerships with global brands such as BYD and expanding commercial vehicle offerings to support sustainable transport solutions.
  • Retail experiences: A significant stake acquisition of 49.95 per cent in Cenomi Retail will allow Al-Futtaim to enhance omnichannel, AI-enabled, customer-centric retail offerings, bringing leading global brands and lifestyle experiences to the Saudi market.
  • Insurance and financial services: Through Orient Insurance, the company is strengthening the kingdom’s financial sector, promoting economic inclusion and resilience with customer-focused insurance and financing solutions.
  • Real estate development: Al-Futtaim plans to develop modern, integrated urban spaces to support Saudi Arabia’s urban transformation and enhance community connectivity and quality of life.

“Throughout FII9, we will highlight our integrated approach to contributing to the kingdom’s transformative agenda,” Shehahdeh added. “Our strategic investments are a commitment to fostering a dynamic ecosystem where innovation flourishes, local talent excels, and Vision 2030 is realised through collaborative effort.”

The move positions Al-Futtaim as a key driver of localisation, talent development, and diversified growth in Saudi Arabia, underscoring the company’s long-term commitment to the kingdom’s economic and social transformation.

Parsons awarded $56m contract for Diriyah Phase 2 public realm development

Parsons first began working with the Public Investment Fund in 2017 and has since played a key role in advancing the Kingdom’s giga-project ecosystem

Rajiv Pillai
Rajiv Pillai

30 October, 2025

Parsons awarded $56m contract for Diriyah Phase 2 public realm development
Diriyah project masterplan/Image: Supplied

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Parsons Corporation announced that it has been awarded a SAR210m ($56m) contract for Phase 2 of the Diriyah project by Diriyah Company, a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund (PIF). The five-year contract, secured in the first half of 2025, represents new work for the company and further strengthens its long-standing partnership with the Kingdom.

Under the contract, Parsons will lead the design and delivery of a series of iconic and neighborhood parks, open spaces, and over 55 kilometers of streetscape. The company’s scope also includes design and construction supervision for the Diriyah Phase 2 Public Realm, which encompasses streets, footpaths, accessible open spaces, and civic buildings and facilities. The objective is to create a vibrant, inclusive environment that enhances livability, accessibility, and community well-being.

“It is an honor to work with Diriyah Company on creating this iconic mixed-use destination that celebrates Saudi’s rich culture and heritage. This unique urban development program will use the latest technology and urban planning practices blended with the city’s traditional Najdi architecture design, which dates back 300 years,” said Pierre Santoni, president, infrastructure EMEA at Parsons. “Our team is committed to leveraging our nearly seven decades of experience in the Kingdom combined with our expertise in innovation to advance Diriyah Company’s important program goals.”

Read: RTA appoints Parsons to oversee Dubai Metro Blue Line

Diriyah, home to the At-Turaif UNESCO World Heritage Site, is the birthplace of the Kingdom of Saudi Arabia and the ancestral home of the House of Al Saud. The Diriyah Company is developing the destination into a fully integrated mixed-use urban community located just 15 minutes from central Riyadh. The project combines traditional Najdi architectural styles with modern urban design principles, aiming to make the area 100 per cent walkable while offering residential, retail, hospitality, and cultural experiences that pay tribute to the Kingdom’s heritage.

Commenting on the partnership, Jerry Inzerillo, group CEO of Diriyah Company, said: “We are delighted to be working with such a world-class firm as Parsons as we accelerate the development of Diriyah’s $63.2bn development. This contract will play an important role in ensuring we achieve our goal of delivering a human-centric walkable city for approximately 100,000 residents, a contemporary working environment for tens of thousands and a place to welcome nearly 50 million visits a year in the future.”

Parsons first began working with the Public Investment Fund in 2017 and has since played a key role in advancing the Kingdom’s giga-project ecosystem. Its portfolio includes major developments such as NEOM THE LINE, NEOM Oxagon, Soudah Peaks, and Rua Al Madina, among others—all of which contribute to Saudi Vision 2030, the national strategy aimed at economic diversification and global leadership in urban development.

With over 65 years of experience in Saudi Arabia and more than 50 active projects across the country, Parsons continues to be a trusted partner in shaping the Kingdom’s future cities. The company’s expertise spans urban and destination development, transport infrastructure, smart mobility, asset management, sustainability, and resilience, reinforcing its position as a key enabler of Saudi Arabia’s transformation journey.

MENA IPO activity rises as 11 listings raise $700m in Q3

Saudi Arabia leads with 13 planned IPOs, including Almasar Alshamil Education Company and Al Romansiah Company

Neesha Salian
Neesha Salian

30 October, 2025

MENA IPO activity rises as 11 listings raise $700m in Q3
Image: Getty Images/ For illustrative purposes

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The Middle East and North Africa (MENA) region recorded 11 initial public offerings (IPOs) raising a total of $700m in Q3 2025, up 120 per cent from a year earlier, according to the EY MENA IPO Eye Q3 2025 report.

The rise was driven largely by mid-market activity, with Saudi Arabia once again dominating regional listings.

The kingdom accounted for eight of the 11 IPOs, raising $637m in proceeds. Dar Al Majed Real Estate Company led with the region’s largest IPO of the quarter at $336m, representing 45.5 per cent of total funds raised.

The other major listings on Saudi Arabia’s Tadawul Main Market included Marketing Home Group for Trading Co., which raised $109m, and Sport Clubs Company, which raised $69m.

The remaining IPOs launched on the Nomu parallel market collectively raised $124.1m, with activity spanning retail, healthcare, and industrial services.

Beyond the Gulf, Egypt saw the listings of Bonyan For Development & Trade SAE and National Printing Company (NPC), while Morocco’s Vicenne also debuted on the market, reflecting a widening base of issuers across the MENA region.

“The performance this past quarter reflects the increasing depth and maturity of MENA capital markets, supported by a steady pace of listings across multiple sectors and geographies,” said Brad Watson, EY-Parthenon MENA Leader.

“Companies are becoming increasingly strategic with market timing, carefully assessing investor sentiment and macroeconomic conditions before going public. With strong regulatory frameworks and a healthy pipeline leading into Q4 2025, the region is well-positioned for sustained, long-term growth likely to attract continued international participation.”

Regional equity performance remained strong, with the MSCI Emerging Markets Index gaining 25 per cent, followed by Egypt’s EGX 30 Index at 23.3 per cent and Kuwait’s Premier Market Index at 19.6 per cent.

Gregory Hughes, EY-Parthenon MENA IPO Leader, said Saudi Arabia continued to drive regional listings despite lower oil prices, adding that “the sector focus for Saudi IPOs shifted from healthcare and mobility in Q2 2025 to real estate, hospitality, construction, and retail in Q3.”

MENA IPO pipeline

The IPO pipeline remains solid, with 19 companies and funds across MENA intending to list in the coming months.

Saudi Arabia leads with 13 planned IPOs, including Almasar Alshamil Education Company and Al Romansiah Company, both of which have received approval from the Capital Market Authority (CMA). In the UAE, ALEC Holdings PJSC listed on the Dubai Financial Market (DFM) on October 15, 2025.

Outside the GCC, Algeria’s Diar Dzair and Morocco’s Gharb Papier Et Carton SA have announced plans to go public, pending regulatory approval.

EY noted that ongoing regulatory reforms continue to enhance the region’s capital markets. In the UAE, updated governance rules now permit the combination of board chair and CEO roles under defined conditions, while Saudi Arabia’s CMA has launched consultations on amendments to market-making regulations and foreign ownership limits to boost liquidity and transparency.

“The region’s IPO story continues to strengthen, underpinned by diversification, policy momentum, and growing focus on ESG integration,” EY said, adding that these trends are positioning MENA as a key hub for capital formation and investment in 2025 and beyond.

Kaspersky exposes new BlueNoroff campaigns targeting Web3 firms

Kaspersky’s latest findings underline the growing convergence of AI and cybercrime

Rajiv Pillai
Rajiv Pillai

30 October, 2025

Kaspersky exposes new BlueNoroff campaigns targeting Web3 firms

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At the Security Analyst Summit in Thailand, Kaspersky’s Global Research and Analysis Team (GReAT) revealed the latest wave of BlueNoroff APT activity through two newly identified campaigns — GhostCall and GhostHire. The sophisticated operations, active since at least April 2025, have been targeting Web3 and cryptocurrency organisations across India, Turkiye, Australia, and multiple countries in Europe and Asia.

BlueNoroff, a subdivision of the notorious Lazarus Group, has expanded its long-running SnatchCrypto campaign — a financially motivated initiative targeting the global crypto industry. The new GhostCall and GhostHire operations employ advanced infiltration techniques and custom-built malware designed to compromise blockchain developers and executives on macOS and Windows systems through a unified command-and-control infrastructure.

The GhostCall campaign primarily targets macOS users, beginning with highly personalised social engineering attacks. Threat actors initiate contact through Telegram, impersonating venture capitalists and, in some cases, using compromised accounts of real entrepreneurs to promote false investment or partnership opportunities. Victims are invited to fake investment meetings on phishing websites that mimic Zoom or Microsoft Teams, where they are prompted to “update” their client — triggering the download of a malicious script.

“This campaign relied on deliberate and carefully planned deception. Attackers replayed videos of previous victims during staged meetings to make the interaction appear like a real call and manipulate new targets. The data collected in this process is then used not only against the initial victim but also exploited to enable subsequent and supply-chain attacks, leveraging established trust relationships to compromise a broader range of organisations and users,” comments Sojun Ryu, security researcher at Kaspersky GReAT.

The investigation revealed seven multi-stage execution chains, four of which were previously unknown, distributing customised payloads such as crypto stealers, browser credential stealers, secrets stealers, and Telegram credential stealers.

In contrast, the GhostHire campaign targets blockchain developers through fake recruitment schemes. Posing as recruiters, attackers send victims GitHub repositories containing malware disguised as coding assessments. The campaign shares infrastructure and tools with GhostCall but relies on Telegram bots to deliver ZIP files or GitHub links with short completion deadlines. Once executed, the malware installs itself based on the operating system, providing attackers with persistent access.

The use of generative AI has significantly enhanced BlueNoroff’s ability to scale and refine its attack methodologies. The group has adopted new programming languages, introduced additional malware features, and leveraged AI to analyze stolen data and identify high-value targets.

“Since its previous campaigns, the threat actor’s targeting strategy has evolved beyond simple cryptocurrency and browser credential theft. The use of generative AI has significantly accelerated this process, enabling easier malware development with reduced operational overhead. This AI-driven approach helps to fill the gaps in available information, enabling more focused targeting. By combining compromised data with AI’s analytical capabilities, the scope of these attacks has expanded. We hope our research will contribute to preventing further harm,” comments Omar Amin, senior security researcher at Kaspersky GReAT.

To defend against campaigns like GhostCall and GhostHire, Kaspersky recommends:

  • Verifying all investment or recruitment proposals and confirming the identity of contacts via trusted corporate channels.

  • Treating all unsolicited communication with caution, even from known contacts, as their accounts may be compromised.

  • Using comprehensive security solutions such as Kaspersky Next, which provides EDR/XDR capabilities for real-time protection and visibility.

  • Leveraging managed services like Kaspersky Managed Detection and Response (MDR), Incident Response, and Compromise Assessment to strengthen security operations.

  • Equipping InfoSec teams with Kaspersky Threat Intelligence for actionable insights and early risk detection.

Kaspersky’s latest findings underline the growing convergence of AI and cybercrime — and the escalating risks facing the Web3 and digital asset sectors.

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