Emplifi acquires live commerce software provider Go Instore
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Emplifi acquires live commerce software provider Go Instore

Emplifi acquires live commerce software provider Go Instore

Acquisition of live commerce Go Instore will give B2C brands faster connection-to-conversion experiences in-store and online

Divsha Bhat
Merger and Acquisition

Emplifi, a unified customer experience platform venture, announced the acquisition of Go Instore, a UK-based live streaming video business that allows in-store experiences to be accessed online.

Go Instore allows live commerce by connecting immersive HD live video to link internet customers with in-store product specialists. Their video technology gives companies a new channel through which to interact and service their consumers, reinforcing Emplifi’s omnichannel approach of reaching customers wherever they are.

“We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers,” said Emplifi CEO Mark Zablan. “This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”

“We are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across our client’s websites and social channels,” said André Hordagoda, co-founder, Go Instore. “Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. Together we will accelerate retail transformation with social commerce.” added Aman Khurana, co-founder, Go Instore.

Go Instore, which is headquartered in London, has 60+ employees and more than 100 global clients, including Currys, Marks & Spencer, Pandora, Signet Jewelers, Samsung, HP and many more.

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