Dubai-based airline Emirates has announced a deal to be the official sponsor of the Los Angeles Dodgers baseball team.
Under the agreement, the airline will have home plate and foul pole signage and open a new 70-person lounge hospitality space at the team’s home stadium.
It will also engage in “in-game activations, occasional ceremonial first pitches and fan appreciation activities”.
In return, The Dodgers will sponsor the Dubai Little League All Star Travel Teams, which will now go by the name the Dubai Dodgers.
The deal adds to Emirates’ already significant presence in world sport sponsorship.
It sponsors footballs teams AC Milan, Real Madrid, Arsenal FC, Olympiacos FC, Hamburger SV, and Paris Saint-Germain and tennis events the US Open, the Emirates Airline US Open Series, the Australian Open, the Emirates Airline Australian Open Series and the French Open.
In the US, Emirates also sponsors the New York Cosmos, the US Rugby Team and San Francisco Symphony.
“This is a historic partnership as it is Emirates’ first major league team sponsorship in the US We are proud to be the official airline partner of the Los Angeles Dodgers, who are an innovative and cutting edge organisation, not just in the world of baseball, but also in the broader realm of popular sports and culture. We look forward to a long-term partnership with the Los Angeles Dodgers, and to working with them to support and connect fans and the community to the team,” said airline president Sir Tim Clark
Emirates began its service between Dubai and Los Angeles in 2008. It plans to serve the route with a second daily A380 from July, increasing its seat total between the two cities to 980 a day.