Dubai-based Emaar Entertainment has announced plans to launch a new luxury cinema experience at Reel Cinemas – The Dubai Mall.
The platinum movie suites will “personally pamper every filmgoer” with several upscale amenities, the company said in a brief statement.
It will feature luxurious pod-style seating and five-star gourmet choices – all fresh and made to order.
It said that more details will be announced soon.
In April, Reel Cinemas also announced the launch of what is claimed to be the Middle East’s first dine-in cinema.
The attraction was produced as part of the first regional collaboration with celebrity chef Guy Fieri at the Jebel Ali Recreation Club.
On the menu are dishes such as the chef’s signature Mac & Cheese Burger, Trash Can Nachos and New York marbled Cheesecake. Unlike other cinema locations, guests can also order alcoholic drinks.
Emaar said that after Jebel Ali, the experience would be rolled out to its Reel Cinemas outlets at Dubai Mall and the Pointe on Palm Jumeirah.
The combined theatres have 14 dine-in screens with tickets covering an appetiser, main course and the film.
Last month, Reel Cinemas also signed an agreement to install a 270-degree panoramic screen at Dubai Mall.
The ScreenX system, which sees films projected on three theatre walls to provide a more immersive audience experience, will be among the first introduced in the Middle East.