The 21st annual Dubai Shopping Festival is to start on New Year’s Day and run for 32 days, it was announced this week.
Under the theme of ‘Unwrap The Exceptional’, DSF 2016 will be playing host to more than 150 events and activities.
Organisers Dubai Festivals and Retail Establishment said this year’s festival would have a ‘new level of splendour.’
DFRE chief executive Laila Mohammad Suhail said: “Our line-up of events, activities and promotions are built around the festival’s 2016 tagline ‘Unwrap The Exceptional’, which defines everything at the festival as a gift that is waiting to be uncovered and cherished.
“As part of the shopping experience, the 21st edition of DSF will provide some of the world’s best entertainment including music superstars, and global fashion brand events.”
Dubai’s luxury retail industry has recently suffered a slow-down due to falling numbers of visitors from Russia and China. However, it is hoped this year’s festival will re-connect with these dwindling markets.
Department of Tourism and Commerce Marketing director general Helal Almarri said: “Dubai Shopping Festival is a highlight in the emirate’s year-round calendar of diverse and attractive events and a key driver of tourism growth.
“Returning for its 21st year in 2016, the festival is intrinsic to attracting tourists from close-proximity markets including Saudi Arabia, other GCC neighbours and India in addition to visitors from further afield, especially those from China, Africa and Russia.
“Driving high tourism numbers at the start of the year, Dubai Shopping Festival also profiles the emirate’s year-round retail and entertainment offering – one of the core pillars of Dubai’s overall tourism offer – and is a significant contributor to the economy of Dubai.”