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Beyond OTP: The future of secure banking in the UAE

The direction for UAE banking is clear: security, compliance, and customer experience must advance together, says Kalem

Emir Kalem
Emir Kalem

28 October, 2025

Beyond OTP: The future of secure banking in the UAE
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The UAE banking sector stands at a pivotal moment in its digital transformation journey. As one of the most technologically advanced banking markets globally, the region faces both unprecedented opportunities and evolving security challenges.

Recent regulatory changes from the Central Bank of the UAE (CBUAE) are reshaping the landscape, requiring financial institutions to rethink how they protect customers and maintain trust.

Beyond SMS and OTPs

For years, SMS and email one-time passwords (OTP) have served as the backbone of digital authentication across banking channels. These methods, while convenient, are increasingly vulnerable to sophisticated threats such as SIM swapping, phishing, and malware interception. According to industry data, SIM swap attacks and phishing remain among the top fraud vectors, with malware capable of intercepting SMS OTPs on compromised devices. The result: higher fraud losses, more disputes, and reputational risk for banks.

Recognizing these risks, the CBUAE has mandated a phased transition away from SMS and email OTP for sensitive operations, including online card transactions, payments, account updates, and device provisioning, with an exact deadline set for March 31, 2026.

It is essential to note that SMS OTP remains a valid solution and continues to play a crucial role in the region’s digital banking ecosystem. The shift is not about discarding SMS OTP, but about elevating security standards for high-risk transactions.

Push-based authentication: Security meets user experience

UAE banks are already adapting, and many of them are no longer relying on SMS OTP to perform 3-D secure transactions. Leading banks have already begun informing customers that, in the coming months, these services will be discontinued and fully integrated within their mobile apps in the form of push-based authentication.

When a sensitive action is initiated, the bank triggers a secure push notification via its mobile app. Customers can review transaction details and approve with face ID, touch ID, or a secure app PIN, eliminating the need to type codes, reducing phishing risk, and removing dependency on telco routing.

This method is not only faster and more secure, but it also typically reduces OTP delivery costs and improves completion rates.

The business value of this transition is clear: customers benefit from a better user experience with one-tap approvals, banks achieve stronger security through device-bound and biometric authentication, and there is a clear path to regulatory compliance. Integration is straightforward – on one side, the mobile software development kit (SDK) binds the device and handles secure delivery, and on the other, the bank’s authentication server issues and validates challenges.

Recent data underscores the urgency and impact of these changes:

  • 50 per cent of UAE consumers have fallen for a digital or payment scam, with 15 per cent being victims multiple times.
  • 75 per cent of customers are willing to switch banks over inadequate fraud protection.
  • According to our numbers, push notifications, as a primary channel, offer a secure and low-cost default for app users, while SMS remains essential for universal reach, boasting a 98 per cent open rate.
  • WhatsApp serves as a high-trust fallback, with open rates exceeding 90 per cent and supporting two-way customer engagement.

Fraud prevention: Speed, security, and scale

Authentication is only the first step. Effective fraud prevention requires banks to communicate with customers instantly and seamlessly across multiple channels. Fragmented tools and manual resolution processes often lead to delayed responses, increased disputes, and higher operational costs.

Customers may bounce between apps, IVR, and email while losses grow. For example, imagine a customer receiving a suspicious login alert and quickly confirming it via push notification – or, if needed, being escalated to an in-app chat for immediate assistance.

A unified, automated communication platform enables banks to notify customers instantly, whether via push, SMS, or WhatsApp, using intelligent routing and failover to ensure every critical message reaches its intended recipient.

Automation is also transforming routine fraud scenarios. For example, “Was this you?” checks or suspicious login alerts can now be handled automatically, reducing resolution times and protecting margins. When escalation is needed, seamless handover to human agents through in-app chat or secure web calling ensures that customers receive timely, contextual support without having to repeat their issue or switch channels. Enhancements such as channel recommendations, send-time optimisation, behavioral segmentation, and intelligent failover are making fraud alerts more relevant, timely, and effective.

The result is a fraud prevention framework that is not only more secure but also more customer-centric.

Layered defenscs are vital. MNOs can utilise their network to support Mobile Identity APIs to deliver real-time, carrier-verified signals that reinforce and amplify existing controls for defense-in-depth – driving faster detection, stronger security, and fewer fraud attempts.

The direction for UAE banking is clear: security, compliance, and customer experience must advance together. As regulators raise the bar, banks have an opportunity to transform fraud management from a cost centre into a strategic advantage. By embracing strong authentication and unified communication, the industry can protect customers, foster trust, and accelerate digital growth. Ultimately, the move away from legacy OTP methods represents more than a compliance exercise – it’s an opportunity to redefine customer trust in the digital era.

As this evolution unfolds, it is essential for banks to partner with technology providers who understand both the regulatory landscape and the technical complexities of secure digital banking. With deep expertise in authentication, omnichannel communication, and fraud prevention, Infobip has been at the forefront of supporting financial institutions through this transition, helping them navigate new requirements while delivering seamless and secure experiences to their customers.

The writer is the head of Customer Success EMEA, Infobip.

M42 launches Saudi unit to deepen healthcare partnership with kingdom

In Bahrain, M42 is partnering with Mumtalakat through Amana Healthcare – Bahrain to provide long-term care and post-acute rehabilitation services in Al Jasra

Neesha Salian
Neesha Salian

27 October, 2025

M42 launches Saudi unit to deepen healthcare partnership with kingdom
Image: Getty Images/ For illustrative purposes

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M42, a global health leader powered by artificial intelligence (AI), technology and genomics, on Monday announced the incorporation of M42 Saudi Arabia, marking a new phase in its partnership with the kingdom and reinforcing its support for Saudi Arabia’s Vision 2030 healthcare transformation.

The announcement was made during the Global Health Exhibition (GHE) in Riyadh, highlighting the company’s commitment to advancing precision, preventive and predictive healthcare across the kingdom.

Building on over 12 years of collaboration with the Saudi Ministry of Health (MoH) through the operation of more than 40 Diaverum clinics across 33 cities, including Riyadh, Jeddah, Makkah and Madinah, M42 said the new entity represents the next stage in a “trusted partnership grounded in performance, impact and shared purpose.”

M42 Saudi Arabia to support advanced patient care

Under M42 Saudi Arabia, the company will continue providing renal care through its Diaverum network while expanding into areas such as multi-omics, population health programmes, metabolic and lifestyle disease management, and digital integration.

The launch aligns with M42’s goal to partner with Saudi Arabia in realising its Vision 2030 ambition for a future-ready and sustainable health system, focusing on advanced patient care and the kingdom’s growing life sciences sector, including clinical trials and R&D.

“The incorporation of M42 Saudi Arabia is a natural step for us in building a globally scaled health intelligence ecosystem that works in partnership with local institutions to shift from reactive care to precision, prevention and prediction,” said Dimitris Moulavasilis, group CEO at M42.

Ziyad Kabli, COO for the Middle East and Asia at M42, added: “For more than a decade, our work in Saudi Arabia has centred on providing high-quality renal care through Diaverum. The launch of M42 Saudi Arabia marks our expansion from specialty services to system-wide collaboration in precision, preventive and predictive health.”

The company said the incorporation will enable Saudi-led pilot programmes, collaborative research, and partnerships with government and private healthcare institutions, reinforcing the kingdom’s leadership in innovation-driven health delivery.

The expansion follows M42’s broader regional growth, including the launch of Jordan’s first virtual hospital, the Digital Health Centre, in collaboration with the Jordanian Ministry of Health and Ministry of Digital Economy and Entrepreneurship.

In Bahrain, M42 is partnering with Mumtalakat through Amana Healthcare – Bahrain to provide long-term care and post-acute rehabilitation services in Al Jasra.

India plans to hike foreign investment cap in state-run banks to 49%

Current foreign ownership in state-run banks ranges from a high of about 12 per cent in Canara Bank to near zero in UCO Bank as of September 30

Reuters
Reuters

27 October, 2025

India plans to hike foreign investment cap in state-run banks to 49%
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India is planning to allow direct foreign investment in state-run banks of up to 49 per cent, more than double current limits, according to a person directly involved in the policy discussions.

The finance ministry has been discussing the matter with the Reserve Bank of India (RBI), the country’s banking sector regulator, over the past couple of months, said the person, adding that the proposal has yet to be finalised.

Foreign interest in India’s banking industry is on the rise as evidenced by Dubai-based Emirates NBD’s recent $3bn purchase of a 60 per cent stake in RBL Bank and Sumitomo Mitsui Banking Corp’s $1.6bn acquisition of a 20 per cent stake in Yes Bank which the Japanese lender later raised by another 4.99 per cent.

Read more-Dubai’s Emirates NBD to buy 60% stake in India’s RBL Bank for $3bn

State-run banks are also seeing interest from overseas investors and raising the foreign ownership limit will help them gain more capital in the coming years, the person said.

The Nifty PSU Bank index rose as much as 3.02 per cent to a record high of 8053.4 after the Reuters report, and closed the session 2.22 per cent higher.

Narrowing the gap

A second source confirmed a hike from the current cap of 20 per cent is under discussion, adding that the move is also part of an attempt to narrow the gap between regulations for government-owned and private banks. India allows foreign ownership of up to 74 per cent for private lenders.

The proposal to increase the cap for state-run banks to 49 per cent has not been previously reported.

Both sources declined to be identified as discussions are not public. India’s finance ministry and the RBI did not immediately respond to Reuters’ emails seeking comments.

India’s robust economic growth, averaging 8 per cent over the past three fiscal years, has led to rising demand for credit, increasing the attractiveness of the country’s lenders. Deals in India’s financial sector jumped 127 per cent to $8bn between January and September.

Twelve banks

India has 12 government-owned banks, with combined assets of INR171trn rupees ($1.95trn) as of March that account for 55 per cent of the banking sector.

The government plans to retain a minimum shareholding of 51 per cent in state-run banks, according to the first source. At present, the government has much higher ownership in all 12 banks.

Current foreign ownership in state-run banks ranges from a high of about 12 per cent in Canara Bank to near zero in UCO Bank as of September 30, according to data from stock exchanges.

In general, state-run banks are viewed as weaker than their private peers. Often tasked with providing credit to less affluent sections of society and opening branches in the hinterlands, the banks have been more prone to bad loans and have had weaker returns on equity.

Keeping safeguards

The RBI has taken a number of steps in the past few months to reduce and ease regulations in the banking sector, while becoming more open to allowing foreign banks to own larger stakes in Indian private lenders.

But certain safeguards will stay to avoid arbitrary control and decision-making, the first source said, adding that a cap on voting rights of 10 per cent for a single shareholder will remain in place.

Bahrain SWF Mumtalakat, SandboxAQ to boost Bahrain’s biotech sector

The partnership is expected to generate over $1bn in value for the kingdom through the creation of new biotech assets

Neesha Salian
Neesha Salian

27 October, 2025

Bahrain SWF Mumtalakat, SandboxAQ to boost Bahrain’s biotech sector
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Bahrain’s sovereign wealth fund (SWF) Mumtalakat has signed a strategic partnership with SandboxAQ, a global firm specialising in artificial intelligence and quantum techniques, to develop a biotech ecosystem in the kingdom, the two companies said on Monday.

Under the agreement, Bahrain will license SandboxAQ’s software and expertise in quantitative AI to identify and develop drug targets and novel therapeutics. The partnership is expected to generate over $1bn in value for the kingdom through the creation of new biotech assets.

The collaboration aims to position Bahrain as a regional biotech hub, with a joint research committee overseeing a three-year programme focused on developing new drugs.

Mumtalakat, SandboxAQ partnership to support bahrain’s health sector

“This partnership with SandboxAQ marks a significant milestone in our mission to diversify Bahrain’s economy and foster a thriving health sector,” said Shaikh Abdulla bin Khalifa Al Khalifa, CEO of Mumtalakat. “By combining our national resources with SandboxAQ’s world-class expertise in AI and large quantitative models to create new and innovative drugs, we are laying the foundation for a new era of innovation in the health sector and economic growth in the kingdom.”

Jack Hidary, CEO of SandboxAQ, said: “We are honoured to partner with Mumtalakat and Bahrain to catalyse a new IP-generating biotech economy. Our collaboration will harness the power of AI to accelerate drug discovery and will attract more investment to the kingdom.”

Mumtalakat said the initiative aligns with its broader strategy to optimise, enhance, and diversify its portfolio, supporting long-term sustainable returns.

The SWF holds stakes in over 50 commercial enterprises across sectors including industrial manufacturing, financial services, telecommunications, real estate, logistics, consumer products, healthcare, and education.

SandboxAQ, which emerged from Alphabet Incas an independent company, develops solutions using AI and quantum techniques across life sciences, materials, and other sectors.

Its investors include funds advised by T. Rowe Price Associates, Paladin Capital, BNP Paribas, Eric Schmidt, Ray Dalio, and Marc Benioff.

Read: Why SandboxAQ says the Gulf must lead on GPS alternatives

PRYPCO launches super app for real estate agents in Dubai

PRYPCO said the launch reinforces its position as a technology-driven company supporting real estate efficiency and agent empowerment in the UAE and beyond

Neesha Salian
Neesha Salian

27 October, 2025

PRYPCO launches super app for real estate agents in Dubai
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Dubai-based proptech platform PRYPCO has launched PRYPCO One, a first-of-its-kind super app aimed at helping real estate agents streamline their workflow through smarter tools, real-time data, and instant rewards.

The platform, described as “The One for All Agents,” consolidates exclusive property listings, project information, mortgage services, data insights, and extra commission opportunities into a single ecosystem.

According to PRYPCO, the app’s “Insta-Mortgage” feature allows agents to pre-qualify clients within five minutes, reducing delays and generating new commission streams. Agents earn an additional 0.35 per cent of the total mortgage value when deals are closed through PRYPCO.

The app also includes a “Create Your Site” function that enables agents to build personalized mini-websites in under two minutes to showcase listings and receive direct WhatsApp leads at no setup cost.

Over 9,000 active agents on PRYPCO One platform

PRYPCO said more than 9,000 active agents are currently registered on the platform, which offers verified listings, live market data, and transaction-ready tools.

Its database includes more than 300 secondary properties and a “Projects Data Hub”, covering over 1,500 UAE developments, complete with descriptions, live updates, analytics, and interactive maps.

“Real estate agents are the backbone of this industry, yet their tools haven’t evolved at the same pace as the market,” said Amira Sajwani, founder and CEO of PRYPCO. “With PRYPCO One, we’re giving agents everything they need in one place — from real data and faster deals to meaningful rewards. The response so far has been exceptional, and it’s clear that agents are ready for technology that truly works for them.”

She added, “PRYPCO One simplifies, accelerates, and rewards every part of the agent journey. It’s not just an app, it’s an ecosystem that recognises and amplifies the value agents bring to the UAE’s property market.”

Highlights of the new Prypco Collect

The company has also introduced PRYPCO Collect, a gamified rewards system that allows agents to earn and redeem points for transactions or referrals. Points can be exchanged for items such as iPhones, luxury goods, or allocations on DAMAC Islands.

PRYPCO said the launch reinforces its position as a technology-driven company supporting real estate efficiency and agent empowerment in the UAE and beyond.

By combining data intelligence, digital tools, and tangible incentives, the company aims to set a new benchmark for the integration of technology in the real estate sector.

Read: General Catalyst backs UAE proptech PRYPCO in pre-series A round

From Palm Jebel Ali to Emaar Hills: UAE’s hottest new homes, waterfront villas revealed

Off-plan properties cater primarily to investors seeking future returns, while ready-to-move-in homes appeal to end-users seeking convenience

Nida Sohail
Nida Sohail

27 October, 2025

From Palm Jebel Ali to Emaar Hills: UAE’s hottest new homes, waterfront villas revealed
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Dubai’s real estate market has continued its remarkable upward trajectory in Q3 2025, driven largely by a surge in off-plan sales and sustained investor confidence. According to Metropolitan Premium Properties (MPP), one of the UAE’s leading real estate agencies, off-plan transactions now account for 75.3 per cent of all property sales, reflecting a 26.4 per cent increase compared to the same period in 2024.

This surge underscores the growing confidence of both domestic and international investors in Dubai’s property market and highlights the city’s status as a global hub for real estate investment.

The total value of off-plan transactions reached Dhs96bn, while overall sales, including both off-plan and resale properties, climbed to Dhs134bn.

Apartments dominated off-plan activity, particularly in Jumeirah Village Circle (JVC) and Business Bay, which have become magnets for investors seeking strong rental yields and future capital appreciation. At the same time, waterfront developments such as La Mer, Jumeirah, and Dubai Water Canal commanded the highest average prices, underlining the continued appetite for premium, lifestyle-oriented properties among buyers.

Read more-From off-plan frenzy to suburban shift: 6 trends defining Dubai real estate

Several factors contributed to this off-plan surge. Limited-time discounts offered by developers, flexible payment plans, and higher agent commissions have made these properties particularly attractive to a wide range of buyers. These incentives encourage participation from both local and international buyers, further boosting sales and market momentum.

“Dubai’s off-plan sector continues to outperform expectations and remains a cornerstone of the city’s real estate momentum,” said Nikita Kuznetsov, CEO of Metropolitan Premium Properties. “Developers are responding with innovative projects and flexible payment structures that appeal to both international investors and local end-users. The sustained demand for off-plan apartments highlights growing confidence in Dubai’s long-term market fundamentals and its role as a global real estate hub.”

Off-plan projects are increasingly seen as gateway investments, allowing buyers to secure high-quality apartments in prime locations before completion. This approach benefits investors by mitigating initial entry costs while positioning them for future capital appreciation, aligning perfectly with Dubai’s broader strategy of offering a diverse real estate ecosystem that appeals to multiple buyer segments.

Resale market dynamics: Ready homes in demand

While off-plan properties dominate the market, Dubai’s resale segment presents a contrasting but equally important narrative. In Q3 2025, 84 per cent of resale transactions were for ready properties, with off-plan resales representing just 16 per cent. Despite a 10.7 per cent year-on-year decline in overall resale transactions, average prices rose 11.3 per cent to Dhs1,656 per square foot, reflecting strong demand from end-users seeking immediate occupancy and lifestyle convenience.

Villas continue to attract buyers seeking both luxury and immediacy. In Q3 2025, 97 per cent of villa resale transactions were for ready-to-move-in properties, highlighting a clear market preference for homes that are available for living rather than under construction. Resale prices per square foot jumped 18.7 per cent on the Palm Jumeirah, 20 per cent in Arabian Ranches 3, and 17.4 per cent in The Springs. Emerging districts also posted notable growth, with Town Square apartments increasing 25.1 per cent and Dubai South rising 18.8 per cent.

“We’re seeing clear market segmentation with off-plan dominating new supply and investor activity, while ready villas and townhouses are becoming increasingly limited and valuable,” Kuznetsov explained. “This dual strength across sectors reinforces Dubai’s position as one of the world’s most resilient and diversified real estate markets.”

Rental markets have also shown resilience, with average rates climbing 8.8 per cent year-on-year to Dhs83 per square foot, despite a slight 4.2 per cent decline in total rental transactions. This suggests longer lease durations and strong tenant retention, further strengthening the stability of the Dubai housing market.

This divergence between off-plan and resale markets illustrates a dual-track growth dynamic. Off-plan properties cater primarily to investors seeking future returns, while ready-to-move-in homes appeal to end-users seeking convenience and lifestyle flexibility. This duality enhances Dubai’s overall market stability, offering opportunities for both speculative investment and immediate occupancy.

Nakheel’s waterfront villas at Palm Jebel Ali

Dubai’s waterfront living continues to captivate investors, with Nakheel unveiling an exclusive collection of premium villas at Palm Jebel Ali. The development introduces 11 architecturally distinct villa styles across The Beach and The Coral Collections, designed to cater to discerning buyers seeking luxurious coastal living with direct beach access, a WAM report said.

The Beach Collection features five- and six-bedroom villas ranging from 7,500 to 8,500 square foot, including designs such as Cyan Sky, Cobalt Beach, Baia Luna, Wave Crest, Ocean Whisper, and Bluejay. Meanwhile, the Coral Collection offers six- and seven-bedroom villas spanning 11,500 to 12,500 square foot, including Red Aurora, Porcelain Roses, Redwood, Coral Dune, and Sunset Mirage.

“Palm Jebel Ali stands as a symbol of Dubai’s vision and enduring ambition,” said Khalid Al Malik, CEO of Dubai Holding Real Estate. “This latest release of villas reinforces Nakheel’s commitment to excellence in design, delivery, and community creation.”

The development is complemented by a 9,000 square metre retail centre and a Friday mosque designed by Skidmore, Owings & Merrill (SOM), capable of accommodating 1,000 worshippers. Spanning seven islands over 13.4 kilometres, with 16 fronds and over 90 kilometres of beachfront, the project represents a major new growth corridor aligned with the Dubai 2040 Urban Master Plan and Dubai Economic Agenda (D33).

This release highlights Dubai’s ongoing emphasis on holistic waterfront living, combining premium residences with retail, leisure, and cultural amenities. Buyers are drawn not only to the architectural beauty and beachfront access but also to the long-term investment potential of properties in master-planned luxury communities.

Aldar launches boutique lifestyle quarter in Abu Dhabi

In Abu Dhabi, Aldar Development has unveiled The Row Saadiyat, a boutique residential and lifestyle quarter situated in the Saadiyat Cultural District, home to iconic landmarks such as the Zayed National Museum, Louvre Abu Dhabi, and Guggenheim Abu Dhabi.

The development spans seven mid-rise buildings, each with nine floors, featuring one-, two-, and three-bedroom apartments designed by award-winning Kettle Collective. Ground floors are dedicated to F&B, wellness, and lifestyle concepts, creating an environment that seamlessly blends social vibrancy with private retreat spaces.

“The Row Saadiyat brings together the finest elements of contemporary design and cultural context to create something truly unique for Abu Dhabi,” said Jonathan Emery, CEO of Aldar Development. “The development embodies Aldar’s commitment to crafting communities that are globally relevant and deeply connected to their surroundings.”

By integrating cultural, residential, and retail elements, The Row Saadiyat exemplifies Abu Dhabi’s strategy to create communities that are both lifestyle-oriented and culturally connected. This approach appeals to buyers seeking premium residences in proximity to major cultural landmarks, offering both investment potential and unique lifestyle benefits.

Buddha-Bar hotel and floating residences on The World Islands

Dubai is also pioneering experiential luxury real estate with the launch of the Buddha-Bar Hotel and Floating Residences on The World Islands, a first for the region. The Dhs3bn project comprises 162 hotel keys, 24 floating residences, and the signature Buddha-Bar Beach, blending island living with immersive design and luxury hospitality.

The floating residences span three levels across 4,000 square foot, featuring rooftop decks with jacuzzis, sea-level living areas, and underwater bedrooms with views of coral gardens. Each residence can be furnished with Bentley Home collections, combining maritime glass, tactile woods, and veined stone to ensure the natural seascape remains the centerpiece.

“Partnering on the launch of the first Buddha-Bar Hotel and Floating Residences represents a defining moment for experiential real estate in the region,” said Mohamad Issa, Founder of Yieldhaüs. “Our mission is to connect discerning investors with projects that transcend traditional property and become living works of art.”

Completion is projected for 2027, promising a transformative luxury lifestyle that combines hospitality, wellness, and experiential design. The project underscores Dubai’s leadership in ultra-luxury, branded residential developments, appealing to investors seeking both exclusivity and long-term capital appreciation.

Emaar Hills: Dubai mansions redefine luxury living

Emaar continues to set benchmarks for ultra-luxury living with its Dubai Mansions at Emaar Hills, a AED 100 billion development featuring 40,000 high-end homes. The mansions, ranging from 10,000 to 20,000 sq. ft., are designed to deliver timeless sophistication, bespoke interiors, and integrated amenities.

The development combines golf, wellness, retail, and landscaped parks, creating a fully integrated community experience. Residents benefit from proximity to Dubai Hills Estate and Dubai Hills Mall, ensuring seamless access to lifestyle and retail offerings.

“Dubai Mansions represents the ultimate expression of refined living,” said Mohamed Alabbar, Founder of Emaar. “Every residence, every garden, and every pathway reflects an uncompromising attention to detail, creating a setting that embodies harmony, prestige, and a lifestyle that is unmatched anywhere in the world.”

Emaar Hills illustrates how master-planned communities can integrate premium residential offerings with lifestyle amenities, setting new standards for luxury property developments in the UAE.

Market outlook: UAE real estate remains resilient

From off-plan apartments in Dubai to luxury waterfront villas and cultural district residences in Abu Dhabi, the UAE’s property market demonstrates resilience, diversification, and record-breaking growth.

Investor confidence is being fueled by a combination of premium residential projects, lifestyle-led communities, and innovative architectural designs. Both Dubai and Abu Dhabi continue to benefit from infrastructure-led growth, proximity to cultural and lifestyle hubs, and a strong regulatory framework that supports domestic and international investment.

Experts predict that the next phase of market expansion will focus on premium waterfront developments, experiential hospitality-led residences, and mixed-use cultural communities, further reinforcing the UAE’s status as a global real estate hotspot.

“The UAE continues to offer unmatched investment opportunities, whether in luxury villas, cultural district residences, or landmark waterfront communities,” Kuznetsov emphasised. “Market fundamentals remain strong, driven by both investor appetite and end-user demand.”

With record transaction values, rising property prices, and ambitious new developments, the UAE property sector is well positioned to sustain its momentum well into 2026 and beyond. The market’s unique ability to balance investor-driven off-plan sales with end-user ready-home demand continues to make it an attractive destination for both international and domestic buyers.

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