Badoit, the French sparkling water brand, reported triple-digit growth figures for 2012 across its Middle East and Levant region, acknowledging the increased uptake in sparkling water over carbonated drinks.
The Gallic brand also saw a four-fold increase in volume sales on the previous year as the company looked to expand into the retail market having predominantly sat in the fine-dining category.
Growth in the region was also thanks to a number of new trade clients, namely in Qatar, Lebanon, Saudi Arabia and in selected supermarkets across the UAE.
Renaud Marchand, Middle East director for Evian, Volvic Export of Danone – the business which brought Badoit to the region – said: “We are pleased with the performance of Badoit in the Middle East. Already, we saw a strong performance in the early parts of 2012 and received added boost when we launched the PET bottle range.”
Towards the end of last year, Badoit launched its new 33-cl PET bottle, becoming more accessible to retail and trade customers.
“Very soon, another innovation will be introduced…Once available, customers will have more flexibility with our range of Badoit anytime, anywhere,” said Marchand.
“Thus, we see stronger sales results for 2013 owed to the growing demand for natural-sparkling water and we project to post double-digit increase in sales.”