Apple adds new colour option for iPhone 14
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Apple adds new colour option for iPhone 14

Apple adds new colour option for iPhone 14

The smartphone will be available to pre-order from March 10

Divsha Bhat
Apple Iphone 14

Apple has announced a new yellow iPhone 14 and iPhone 14 Plus.

The iPhone 14 and iPhone 14 Plus have a durable Ceramic Shield front cover and include a dual-camera system, the A15 Bionic chip and innovative safety capabilities including Emergency SOS via satellite and Crash Detection.

The yellow iPhone 14 and iPhone 14 Plus will be available to pre-order this Friday, March 10, with availability starting Tuesday, March 14.

“People love their iPhone and rely on it every day for all that they do, and now there’s an exciting addition to the lineup with a new yellow iPhone 14 and iPhone 14 Plus,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.

“The extraordinary battery life, lightweight design, pro-level camera and video features, groundbreaking safety capabilities like Emergency SOS via satellite, and all iOS 16 has to offer make iPhone 14 a great option for anyone in the market for a new iPhone.”

Design and display of Apple iPhone 14

The 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus feature a durable aerospace-grade aluminum design that is water and dust-resistant.

An updated internal design provides better sustained performance — great for heavy workloads and high-powered gaming — while improving ease and affordability of repairs.

Both models include a Super Retina XDR display with OLED technology that supports 1200 nits of peak HDR brightness, along with support for Dolby Vision.

The larger display of iPhone 14 Plus is good for watching content, streaming Apple Fitness+ workouts, and playing games, while boasting the longest battery life of any iPhone ever.

Camera capabilities

With iPhone 14 and iPhone 14 Plus, users have an advanced dual-camera system right in their pockets.

The system features a new pro-level main camera with a larger sensor for photos and videos, as well as an Ultra Wide camera to capture unique perspectives.

Both models include the new front TrueDepth camera that automatically focuses on multiple subjects at different distances for sharper close-ups and beautiful group selfies. And the larger aperture captures brighter colour and finer detail in low-light scenes.

The iPhone 14 lineup introduced Photonic Engine, improving mid- to low-light performance for photos across all cameras compared to the previous generation: up to 2x on the TrueDepth and Ultra Wide cameras, and 2.5x on the new main camera. Photonic Engine is able to preserve subtle textures, provide better color, and maintain more information in a photo through a deep integration of hardware and software.

Video features like Action mode and Cinematic mode are available across the iPhone 14 lineup. Action mode enables smooth-looking video that adjusts to significant shakes and motion — even when video is being captured in the middle of the action.

Meanwhile, cinematic mode supports 4K at 30 fps and 4K at 24 fps, enabling a beautiful depth-of-field effect that automatically changes focus in a simple and intuitive way to capture cinema-style moments.

Pricing and availability

Apple iPhone 14 and iPhone 14 Plus are currently available in midnight, red, starlight, blue and purple, and will be available in yellow in 128GB, 256GB and 512GB storage capacities, starting at Dhs3,300 and Dhs3,799 respectively.

Read: Apple unveils iPhone 14 with camera upgrades, satellite feature

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