Amazon launches intellectual property accelerator in UAE to help SMBs trademark their brand

Amazon has launched the Intellectual Property Accelerator (IP Accelerator) programme in the UAE.

This is aimed at making it easier and more cost effective for small and medium-sized businesses (SMBs) to protect their brands, and tackle infringing goods on the shopping platform.

The expansion of the IP Accelerator programme into the UAE will also enable businesses to file a trademark with the UAE Ministry of Economy.

Available to any brand selling on amazon.ae, IP Accelerator directly connects SMB owners in the UAE with local law firms charging reduced, pre-negotiated rates on key services, giving SMBs access to expert legal and general IP advice that may otherwise be cost-prohibitive or hard to find.

Participating law firms in the UAE include SABA IP and Cedar White Bradley.

Ronaldo Mouchawar, vice president for Amazon Middle East and North Africa, said: “At Amazon, we are committed to supporting sellers of all sizes, innovating and introducing new resources to help them confidently grow their business online and continue to connect with millions of customers. Today, we are excited to launch the IP Accelerator programme, another tool that will help businesses save time and effort, as they safeguard their brands and gain customer trust. We are equally thrilled to launch this new program as sellers prepare to delight customers during the end-of-year shopping season, which includes White Friday.”

Amazon does not charge selling partners to use IP Accelerator; SMBs pay the law firm directly for the work performed at reduced, pre-negotiated rates.

In addition to IP Accelerator, Amazon’s Brand Registry is a free service that provides SMBs with tools that help them manage and protect their brand and IP rights in Amazon stores. Participants benefit from Amazon’s automated, data-driven protections that proactively remove suspected infringing or inaccurate content as well as tools that enable brands to report a suspected infringement.