Amazon introduces all-new Echo Pop in UAE

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Amazon has introduced the all-new Echo Pop in the UAE.

With the launch of Alexa in Khaleeji Arabic, it has become a trusted companion offering tailored experiences to customers in various areas like spirituality, smart home, music, entertainment, gaming and more.

Echo Pop is a recent addition to the Echo family, characterised by its semi-sphere shape, and it is available in Lavender Bloom, Midnight Teal, Glacier White and Charcoal colours.

Priced at Dhs189.99, it comes equipped with a specially designed front-facing directional speaker that provides rich audio, making it ideal for bedrooms, dorm rooms, apartments or any small space in a home.

Users can interact with Alexa to enjoy audiobooks, stay updated on their favourite sports team, control smart lights and plugs, or conveniently reorder household essentials.

Rohit Prasad, senior vice president and head scientist for Alexa said: “Customers around the world love Alexa as their trusted, personal AI. The new Echo Pop devices give customers more options and more utility at incredible value. And as with every Echo we’ve shipped, these devices will only continue to get better as we add even more generative AI powered experiences for Alexa throughout the year.”

Dr Raf Bin Amin Fatani, regional general manager – Alexa, Amazon MENA said: “We are excited for our customers in the UAE to experience the Echo Pop which makes smart home control or listening to music and audiobooks incredibly comfortable and convenient.

This launch is part of our commitment to improve and add new offerings as we grow in the region – and we are confident that people will enjoy a more optimal smart home experience with the Eco Pop.”

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