HPE Aruba Networking: Secure sustainable AI-driven connectivity at the fore

With enterprises in Saudi Arabia increasingly relying on cloud services, Internet of Things (IoT) devices, and remote workforces, traditional approaches to networking are no longer sufficient, particularly in the face of growing cyber security threats.

As more sophisticated and secure networks are required to cope with the tremendous levels of data traffic enterprises are faced with, artificial intelligence (AI) is helping to automate network management, improve security, and deliver previously out-of-reach insights.

AI has rapidly evolved from a futuristic concept to an essential tool for managing today’s complex, large-scale networks, especially as companies across the Middle East accelerate their digital transformation in the post-Covid era.

On one hand, ‘Networking for AI’ can build the infrastructure required to support the heavy data demands of AI, ensuring speed, scalability, and reliability. On the other, it leverages AI to enhance network operations, automating processes and predicting issues before they happen.

AI – powering networks

The integration of AI into networking solutions has made networks more intelligent and proactive. AI automates network management, which can be overwhelming for human teams, especially in environments with numerous connected devices. AI ensures optimal security and performance without constant manual intervention, improving efficiency and minimising human error.

In Saudi Arabia, in line with Vision 2030 and the leadership’s digital transformation strategy, the scale of IoT deployments is rapidly increasing, with growing adoption across sectors from manufacturing to healthcare. Yet rapid adoption comes with its challenges.

In 2023, statistics suggest that 40 per cent of the total cyberattacks sustained by Saudi Arabian organisations in recent years were successful, with cyber-attacks targeting retail, military, government, telecommunications, and financial services sectors.

As cyber-attacks grow in complexity, traditional security models like zero trust and centralised firewalls remain crucial. However, relying solely on these methods may not suffice against the ever-evolving and persistent threats.

The company’s AI-driven, security-first networks offer a robust solution. They integrate on-network traffic inspection without sacrificing performance, adaptive security protocols, and AI-powered visibility for enhanced protection, providing a more resilient defence than conventional security methods.

HPE Aruba Networking expanded its capabilities through several strategic acquisitions, including SD-WAN and Zero Trust Network Access solutions, and has developed a management control plane called HPE Aruba Networking Central that allows administrators to monitor and manage their entire network.

These initiatives offer comprehensive, AI-powered security solutions designed to meet the demands of modern networking.

Expanding regional and global impacts

HPE Aruba Networking has a clear vision to lead the industry in AI-powered networking and secure solutions for enterprises of all sizes.

With the kingdom preparing to welcome the world for major global events such as World Expo 2030 and the 2034 FIFA World Cup, there is a tremendous opportunity to be involved in the kingdom’s journey as it undergoes a transformation to host these prestigious events.

LEAP 2025: A showcase of sustainable and AI-driven connectivity

This year at LEAP in Saudi Arabia, one of the most important technology events in the region, HPE Aruba Networking will be taking centre stage with a unique approach to its solutions and offerings that highlight ambitious plans to revolutionise sustainability and AI-driven, security-first networking solutions.

As AI continues to transform how enterprises operate,  with the company’s commitment to providing secure, scalable solutions, there’s no doubt that the company’s next chapter will be an exciting one.

HPE Aruba Networking’s leaders say…

“At HPE Aruba Networking, we are committed to redefining the future of connectivity with a security-first, AI-driven approach, blending sustainability and innovation to shape smarter, more secure networks for tomorrow.” — Jamil Ahmad

“With AI continuing to disrupt industries and networks becoming more critical than ever, HPE Aruba Networking’s vision for the future is centred on innovation, security, and scalability.” — Alain Carpentier

“We’re seeing businesses in the Middle East really push the boundaries, and HPE Aruba Networking’s AI-powered networking solutions are perfectly positioned to support their ambitions.” — Jacob Chacko