30 Seconds On The Business Of Natural Skincare

Gulf Business speaks to Jeroen Proos and Rene Van Willigen, founders of Human+Kind.



(Left) Jeroen Proos and Rene Van Willigen.

How much is the UAE’s skincare industry currently worth?

The UAE skincare market is expected to grow at a compound annual growth rate of five per cent and be worth Dhs540.3 million in 2015. This tremendous growth is driven by a predominantly young population and the rise of a discerning and aware consumer, looking to purchase natural and ethical products.

How exactly do natural skincare players differentiate themselves in the overall industry?

We use only natural ingredients in our products, there are no chemicals, no toxins and no synthetic preservatives. Human+Kind advocates a return to nature and simplicity.

Is there adequate awareness about the importance of ‘natural’ among consumers in the UAE?

This is a worldwide challenge, not only in the UAE. But awareness spreads faster today, because consumers and women especially are savvier, more connected and more discerning in their selection of skincare products.

Do people have to watch out for fake ‘natural’ skincare products in the UAE market?

The reality is that certain claims could be misleading. Hence consumers need to be wary, read the labels carefully and arm themselves with more information about ingredients. International initiatives like Campaign Against Chemicals can help raise awareness and get consumers engaged.

Is the natural skincare industry in the region set to grow?

The total global skincare industry is estimated to be worth around $43 billion per year, and is expected to grow 6.8 per cent in 2012. The natural and organic skincare segment is growing rapidly and is projected to reach $10 billion in 2012; it’s a dynamic sector that is bound to be reflected in the Middle East market as well.