25hours debuts branded residences concept in Dubai

Ennismore’s 25hours Hotels brand has unveiled its all-new branded residences concept. It announced that the first project under the new concept will debut in Dubai.

25hours Heimat Dubai, located in Downtown Dubai, is being developed by East & West Properties and presented by D&B Properties.

It will include branded residences across 73 floors, comprising studio, one-, two- and three-bedroom apartments and duplex penthouses.

The property will have a range of amenities including a hotel lobby with working spaces, a screening room, podcast studio, and launderette.

The podium will have a family pool, a music room, a padel court, mini golf area, indoor and outdoor fitness facilities, communal BBQ areas, and outdoor kitchens.

The 63rd floor will be an adult-only space with a sky lounge with views of Burj Khalifa and a pool with views until Burj Al Arab.

The rooftop will have wellness offerings including a sauna, Onsen, cold plunge, relaxation deck, and mini observatory.

25h Heimat Dubai is designed by Studio Aisslinger in collaboration with the 25hours core team around its founder, Christoph Hoffmann. The Berlin-based designers have previously designed three 25hours Hotels, one each in Berlin, Zurich and Cologne.

Louis Abboud, chief development officer and deputy head of Middle East, Africa, and Türkiye, at Ennismore, said, “We’re incredibly excited to announce 25hours Heimat as a new residential brand extension of the much-loved 25hours. We know that 25hours Heimat Dubai will shake the residential market, much like 25hours Hotel Dubai took the hotel market by storm back in 2021.”

Ennismore’s branded residences

Ennismore said that the new 25hours Heimat is part of its strategic focus on branded residences, growing its global pipeline across brands to 20 properties.

Ennismore’s branded residential properties, including 25hours Heimat Dubai, are supported by Accor One Living.

Ennismore has 28 branded residences open and under development, including Mondrian Burleigh Heads in Gold Coast, Australia, and Maison Delano Seoul.

Flagship Ennismore residential properties in Dubai include SLS Residences The Palm Dubai, the first standalone residence outside of the Americas, set to open in 2026; Mama Shelter Residences, Dubai, the first Mama Shelter residence in the world which will be located in Business Bay area and will open in 2024; and SO/Uptown Dubai Residences, a 227-residence property that will open later this year.

Read: Ennismore, Banyan Tree partner with Dubai Holding on key hospitality project

This article originally appeared on Business Traveller Middle East