UAE’s Wild Peeta to relaunch online, signs JV with Freedom Pizza

Wild Peeta was started in 2009 and expanded to three outlets before it was shut down in 2012

UAE shawarma brand Wild Peeta, which was closed in December 2012, has announced plans to relaunch as an online ordering service, it was revealed on Wednesday.

Wild Peeta, started by Emirati brothers Mohammed and Peyman Parham Al Awadi, is partnering with UAE-based Freedom Pizza for the venture, a statement said.

Freedom Pizza will be the operating partner for the venture by extending its online ordering and digital platform. The partnership will go live on Freedom Pizza’s app and website.

Wild Peeta will have a new and improved menu, based on by recipes collected by Mohammed and Peyman as they travelled around the world filming You Tube travel series Peeta Planet, a statement said.

Ian Ohan, founder and CEO of Freedom Pizza said: “We will continue to build on our partnership and are looking to launch the first store later this year. Both myself and the Al Awadi brothers are strong believers in the ethos that just because our food is quick service it does not mean that we have to compromise on the quality and healthiness of the product.”

Wild Peeta was started in 2009 and expanded to three outlets before it was shut down.

The brothers behind the brand later planned to restart the business and launched a crowdfunding campaign at to raise $50,000 from the community. The campaign is still ongoing.

Crowdfunding contributors will receive credit in return, which will reflect on the amount of their investment, the statement added.