UAE-based eyewear start-up Eyewa has announced a $1.1m seed investment round led by Choueiri Group investment arm Equitrust.
Eyewa said it would use round, which also see participation from other UAE and Saudi investors, to expand its operations in the Gulf Cooperation Council this year.
“There is a tremendous opportunity in eyewear e-commerce. It is a proven business model with many success stories in different regions, yet until now, we didn’t have a proper solution in the GCC,” said co-founder Mehdi Oudghiri.
Eyewa was founded in 2017 as an online platform to sell sunglasses, glasses and contact lenses by Oudghiri and Anass Boumediene.
The two previously worked at consultancy Bain & Company and foodpanda Middle East.
Boumediene said hey planned to expand the comapny beyond its UAE home market this year.