Lotus Cars returns to Dubai with brand-new showroom

Lotus has partnered with Adamas Motors to mark the return of the British carmaker to the country



Petrolheads take note. Yesterday, Lotus opened an all-new 5,000 square foot showroom on Sheikh Zayed Road, a stone’s throw away from the McLaren showroom.

Lotus partnered with Adamas Motors to bring this showroom to Dubai, the only one in the UAE at the moment, and it can hold up to 10 cars on its premises.

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The new showroom marks Lotus’ return to Dubai. Back in 2013, the carmaker partnered with the Al-Futtaim Group to open a showroom in Festival City which now no longer exists.

This new facility includes a configuration room where customers can choose between the different trims for their car and also includes a customer lounge that the brand’s key clients can book for their meetings.

With an aim to put in place a robust after-sales structure, Adamas has also opened a service workshop not far away in the Al Qouz area with customers encouraged to visit the facility and watch the engineers service their supercars.

The Middle East is now an important market for Lotus, evident from the fact that three of the Lotus Exige Cup 430 Type 25, which is limited to just 25 units, are now present in the GCC. You can get inside the cockpit of one of them at the showroom here in Dubai.

Lotus
Lotus Exige 430 Cup

Joining the fleet, are other topnotch rides from Lotus including the only 3-Eleven 430 in a black-and-gold livery that you will find in the entire Middle East.

One of the other highlights you’ll find here is the notoriously fast 3.5-litre V6 Evora GT 430 that can rocket from 0-100kph in 3.8 seconds.

On the occasion of the showroom opening, Karl Hamer, CEO of Adamas Motors said, “We are extremely proud to be appointed as the new Lotus Cars dealer for the UAE. Our showroom design and ambience can be likened to that of a boutique hotel, where our customers can come and enjoy a coffee and hold business meetings, we want it to be a place that UAE motorists can enjoy.”

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Last year, Chinese carmaker Geely purchased a 51 per cent stake in Lotus. According to a recent report on Motoring website, Geely is now planning to push nearly $2billion towards Lotus in order to make it highly competitive in the sportscar category.

Geely already owns Volvo and even bought a $9billion stake in Daimler earlier this year.

At the inauguration event, Hamer revealed that Adamas was working with Lotus to open a showroom in Abu Dhabi as well.

Get ready to see more than a few Lotus supercars pull up at a signal next to you.