Gates Hospitality today confirmed a deal to bring London’s Reform Social & Grill to Dubai in October. The Dubai-based company has taken the lease for the venue in The Lakes from Emaar.
CEO Naim Maadad said The Lakes is an ideal location as it is in the heart of a thriving community of thousands of families – not only in The Lakes but in nearby neighbourhoods such as The Springs and The Meadows.
“We will be using not only the brand of Reform in London but also the expertise in terms of senior management and staff coming over to Dubai,” he said.
“Quality international stand alone brands are well received in the city, and Reform will continue the trend of changing perception of British cuisine.”
Tadgh Ryan from Reform Social & Grill in London is the new GM in Dubai and will lead a team made up of management and staff from both Britain and the UAE.
“We are taking the very best of what we have to offer in London – from the food right through to the décor and service standards – and giving it a Dubai twist,” said Tadgh.
Reform Social & Grill Dubai is set in a fully refurbished 15,000 sq ft indoor and outdoor site and will bring first class traditional British food and drink to customers from 7am to midnight every day of the week.
The restaurant will serve breakfast, lunch and dinner and feature classic dishes such as home cured salmon, fresh asparagus with white stilton, fish and chips, charcoal grilled steak and veal chops, catch of the day, chocolate and orange pot and rhubarb and custard tart.
At the bar, cocktails from the 1920s to the present day will be made-to-order along with a range of other British beverage favourites on sale.
The classic British menu, with starters from Dhs45 AED and main courses from Dhs80, will be complimented by daily food and drink specials in a lively atmosphere.
Al fresco dining will be available out on the terrace which sweeps down onto a vast pub garden.
Dubai has seen an influx of British-themed venues in recent years with The Ivy Dubai and Alfie’s at Jumeirah Emirates Towers, and Marco Pierre set to serve classic English fare at the Conrad Dubai, which is due to open next Wednesday.