Emaar Launches Residential Project, BLVD Heights, In Downtown Dubai

The project features two residential towers connected by a podium and includes 280 units.

Dubai developer Emaar Properties has announced the launch of yet another new residential project, BLVD Heights, in Downtown Dubai.

BLVD Heights features two residential towers connected by a podium and includes 280 one to three-bedroom apartments. Lifestyle amenities at the podium include a swimming pool and a gymnasium.

The development will be located close to the Opera District, Dubai’s new upcoming cultural destination, Emaar said in a statement.

Ahmad Al Matrooshi, managing director, Emaar Properties, said: “Demand for stylishly designed apartments in Downtown Dubai continues to be strong, led by its appeal as the world’s most popular lifestyle destination. Homes in BLVD Heights will appeal to investors from around the world providing them a sought-after address in the heart of the city.”

Emaar will launch BLVD Heights simultaneously in four cities – Dubai, Abu Dhabi, Shanghai, Hong Kong and Singapore.

Online registration will begin in the UAE at 10am on September 10, and sales will be held on September 13.

Dubai’s property market has been booming and developers have been launching new projects on a regular basis in the emirate to keep pace with rising demand.

Emaar alone has launched a number of residential developments, including BLVD Crescent in Downtown Dubai, Mulberry at Park Heights in Dubai Hills Estate and various villa communities in Arabian Ranches.

Earlier this week, Deyaar reported that it had sold out all the residential units in the first tower of its recently unveiled Montrose project, while late last month, Damac Properties announced that the first release of houses at its recently revealed master development, AKOYA Oxygen, sold out on the first day of launch.