A three-day sale will be held in Dubai later this month which will see stores offering discounts of between 30 to 90 per cent.
The annual ‘Super Sale’ is being organised by the Dubai Festivals and Retail Establishment (DFRE) – part of Dubai Tourism, and will run from May 18-20.
The citywide initiative will see retailers participate from diverse business segments including apparel, electronics, jewellery, homeware and toys.
Some of the brands that have signed up include Guess, G2000, Bossini, Carpisa, Steve Madden, Kurt Geiger, Kazar, Shoe Mart, Ecco, Roberto Cavalli, Giordano, Galeries La Fayette, Okaidi, Desigual, Aldo, Charles & keith, Call It Spring, Nine West, Rivoli, Hour Choice, La Senza, Think Kitchen, Al Jaber Optical, Porsche Design and Paul & Shark.
Saeed Mohammad Measam Al Falasi, executive director, Retail and Strategic Alliances, DFRE, said: “The 3-Day Super Sale initiative is part of our strategy to further boost the emirate’s retail sector with regular promotional periods that benefit both retailers and shoppers.
“Running promotions that offer retailers numerous options to boost sales during this time of the year will further enhance the emirate’s appeal as a year-round shopping hub, and helps us build on Dubai’s strong position as only the second city after London to host the most number of retail brands.
“The timing is perfect for shoppers, coming early in the summer and just a few days before the start of the month of Ramadan, followed by the Eid holiday period. We expect to re-energise the retail sector at this event.”
According to a report by the Dubai Chamber of Commerce and Industry, the emirate’s retail sector is forecast to reach Dhs200bn by 2017, growing by an average of 5 per cent every year.
Consumer spending is also expected to continue rising in the medium-term, with an estimated annual growth rate of 4 per cent to reach Dhs750bn this year.