Dubai developer Meraas has rebranded its logo to reflect its expanding portfolio, it announced on Monday.
The government-owned holding company currently operates in different sectors including food, retail, leisure, hospitality, health and education.
The new brand “serves to reflect the company’s drive, and link all of its destinations,” the company said.
Some of Meraas’ main destinations include City Walk, The Beach, Boxpark, Marsa al Seef, La Mer and Bluewaters. The company also operates The Outlet Village mall, food truck park Last Exit and entertainment venues such as Hub Zero, The Green Planet, and Roxy Cinemas.
In City Walk, the company is also building Dubai Arena, a massive new multi-purpose arena that will have the capacity to seat 20,000 people and host large-scale international music concerts and sporting events, such as hockey and the NBA.
It is also building a huge observation wheel – Ain Dubai – in its Bluewaters project.
Abdulla Al Habbai, group chairman of Meraas said: “Meraas is committed to contributing to making Dubai a better place to live, work, and visit. The evolution of our brand will clearly articulate our vision of designing and connecting diverse places for an active urban life.
“Over the past eight years, we have done amazing things that amplify Dubai’s potential as a leisure, business and medical destination, as well as a city that champions innovation, education, tolerance, youth, and happiness.”
Most recently, it was announced that Meraas would oversee the Dubai Harbour project – a massive waterfront development launched by the UAE’s Vice President and Prime Minister and Dubai’s ruler Sheikh Mohammed bin Rashid Al Maktoum.
Featuring the region’s largest marina, the project will stretch across more than 20 million square feet and include a 1,400-berth marina, cruise ship port, a shopping mall, events arena, hotels, residential buildings, offices and retail stores.
Apart from its own projects, Meraas is also the majority shareholder of DXB Entertainments, the owner of the recently opened theme park complex Dubai Parks and Resorts.
Abdulkader Bibi, chief marketing officer of Meraas, said: “Our brand is organised in a simple and flexible system that reflects a company with a common purpose and is designed for growth as we expand into new areas. Our destinations are clearly linked to our core brand through a shared logo construction.”
The company said the new logo is the first part of its revamped brand strategy, which will be completely rolled out during the course of this year.