Dubai’s biggest listed developer Emaar Properties has confirmed that it will not be participating at the Cityscape Global exhibition set to be start next week.
Cityscape, the biggest property event held annually in the emirate, is considered a barometer to judge the state of the local real estate market.
In a brief statement, Informa, the organisers of Cityscape Global said: “Emaar has made the strategic decision to forgo its participation at this year’s Cityscape Global exhibition.
“The company has opted to refocus its marketing efforts in Dubai, while continuing its involvement in other equally successful Cityscape events in rapidly growing real estate markets to enhance its footprint and repeat the same success that it has achieved in Dubai.”
An Emaar spokesperson also confirmed the news.
“Cityscape Global has been a significant platform to showcase property developments in UAE and in the region.
“While we support Cityscape in its goal of highlighting Dubai’s property sector, Emaar will not be participating in Cityscape Global as part of the strategy to move the complete marketing strategy on digital platforms.”
Cityscape Global is set to take place from September 11-13 at the Dubai World Trace Centre this year.
The exhibition, set to hold its 16th edition, is hoping to welcome over 1,000 delegates this year.
Some of exhibitors this year include other major Dubai developers including Nakheel, Dubai South, Damac Properties and Dubai Holding.
Earlier this week, Nakheel announced that it will unveil Dhs3.2bn worth of projects at Cityscape.
The announcements will include six new residential, retail and hospitality developments at four of its communities in Dubai including the Palm Jumeirah, the developer said.
Meanwhile, details about the future plans for the Expo 2020 Dubai site will also be revealed at the exhibition.
While organisers have confirmed that up to 80 per cent of the site will be redeveloped after the six-month long event, the name of the legacy site, its plans and other details have not been publicly disclosed so far.
A major change at the event this year is that developers with UAE-based projects have been allowed to sell on-site to investors for the first time.
Developers can sell properties in accordance with the rules and regulations administered by the local land departments and municipalities in the emirate in which the property is located.