The 23rd edition of the annual Dubai Shopping Festival (DSF) will be held from December 26 to January 27, the organisers have revealed.
The latest edition of DSF will feature retail promotions and sales on a wide range of brands, as well as daily mega raffles offering prizes such as luxury cars, gold and cash.
The retail activations will be themed under beauty and perfume, gold and jewellery, and apparel and fashion platforms, a statement said.
The event this year will also include concerts by international and regional stars, fireworks shows and free-to-attend family-oriented activities in malls.
The event is organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism).
Authorities say Dubai retailers record 25 to 30 per cent of their annual sales during DSF. The festival traditionally enjoys an average footfall of 4.5 million visitors each year.