Baskin-Robbins, the world’s largest chain of ice cream parlours, opened its 650th store in the Middle East on Wednesday, affirming the U.S.-brand’s dominance of the local market.
In celebration of its 34th year in the UAE, chairman and CEO of parent company Dunkin’ Brands, Nigel Travis, was in attendance at the opening in Dubai’s Ibn Battuta Mall.
“Since opening the first Baskin-Robbins restaurant in the UAE back in 1979, Dunkin’ Brands International has seen phenomenal growth in the UAE and wider Middle East region,” said Travis.
“The Middle East is one of our largest global markets and remains pivotal to the overall growth strategy for Dunkin’ Brands International. Consequently, we strive to provide an even greater ice cream speciality experience to our loyal customers in the Middle East.”
The fun-loving brand from Glendale, California, is by far the leading player in the local ice cream sector.
Statistics from Euromonitor show Baskin-Robbins sells more than three million scoops of ice cream in the UAE each year, equating to 69 per cent of the market.
“As the long-term Baskin-Robbins partner and licensee, we are extremely proud to reach the 650th store milestone for the Middle East with Dunkin’ Brands International,” said Khaled Soliman, group CEO of Galadari Brothers, Baskin-Robbins’ local business partner.
“We are delighted that the region has embraced the brand and we look forward to bringing even more delicious Baskin-Robbins ice cream flavours to consumers across the Middle East.”